Innovation in conversational AI, fused with the propagation of messaging apps, are fuelling the progress of chatbots. Humans are inherently able to talk and connect in natural language. However, we weren’t born with panels to swipe or keyboards to key in text. Our ears and eyes are set to take external information in a verbal and written manner and process it through our brain optimized for language. This is what artificial intelligence does, through system simulation, to help the businesses for better engagement of their customers.
Usually, bots are using NLP technology for queries and provide answers to customers, thereby capably surpassing customer engagement for your business.
The conversational AI or chatbot craze commenced in 2016 with Facebook’s revelation of a user-friendly platform to develop conversational AI on Facebook messenger. Shortly, chatbots were publicized as the next stage of the conversational revolution.
Artificial intelligence is going to redefine how consumers can get success, and your marketing department is likely focused, or must be focused, on customer engagement as a key to thriving in this digital era.
Usually, bots are using NLP technology for queries and provide answers to customers, thereby capably surpassing customer engagement for your business.
The conversational AI or chatbot craze commenced in 2016 with Facebook’s revelation of a user-friendly platform to develop conversational AI on Facebook messenger. Shortly, chatbots were publicized as the next stage of the conversational revolution.
Artificial intelligence is going to redefine how consumers can get success, and your marketing department is likely focused, or must be focused, on customer engagement as a key to thriving in this digital era.
Understanding Conversational AI
One of the amazing inventions of AI is ‘Conversational AI’ (chat-based or voice exchanges) which is the usage of messaging apps, speech-based assistants and chatbots to automate communication and create personalized customer experiences for your business. According to the global survey, it is expected that businesses are leveraging the AI for best customer engagement.
Conversational exchanges are driven by words, whether in complete sentences or a set of words. Moreover, unlike social channels, they can help to engage, two-way connections with private listeners. When merged with automation and artificial intelligence (AI), these connections can connect humans and machines through virtual assistants and chatbots.
There are multiple areas in the field of AI, out of which conversational AI is the most sought after around the globe. Conversational AI is the biggest support to the B2B organizations as it serves their customers in a way that entire queries are resolved which gives peace of mind to you and them. It has wide applications in several fields viz. Real estate, Healthcare, hospitality, banking, education, and many more.
As digital footprints expand across the world, it is expected that by 2020, 30% of all B2B enterprises will deploy artificial intelligence to boost their primary sales process in various sectors. Conversational AI is one such area where businesses can streamline their customer engagement management platform.
You, as a business, would want to put your best foot forward when it comes to your customer engagement on digital platforms. You can do so by either incorporating a new digital platform or by redefining the existing ones.
What Does It Mean for Your Business?
Nuacem’s conversational AI will modify every aspect of when, where, and how you engage and converse with your customers. It would help if you are capable enough to hold perfect, synchronous conversations with consumers across any channel they happen to be operating at the time, no matter where they are. Notably, those conversations could be a short one-off entreaty or response, or part of a longer-duration customer engagement until their queries are resolved.
How Businesses Can Use Conversational AI
Your company is communicating with a consumer throughout the time they’re using your product. With our experience delivering conversational AI solutions to several enterprises, we’ve observed that few use cases are able to get benefitted from such technology better than others.
- Marshaling a customer in (Lead Generation): Nuacem’s conversational AI platform has seen 10X better conversion rates compared to standard web forms.
- Maintaining the clients’ happiness: Customers’ engagement is of paramount importance for any business by implementing an interactive utility chatbot in your digital platform.
- Lowered human assistance
- Augmented productivity
Companies, seeing the possibility, are launching to test with the technology. Several brands have already adopted bots on collaboration channels, including 1-800-Flowers, and CNN. The leading chatbot use cases are e-commerce, customer service, and customer engagement. Nuacem’s flagship AI-powered products for chatbots could substantially cut human agents for your contact center costs.
Benefits of Conversational AI
Though chatbots can rarely pass as human conversationalists, here are some of the potential commercial benefits that conversational AI can offer.
- Improved customer experience.
- Reduced expense.
Companies, seeing the possibility, are launching to test with the technology. Several brands have already adopted bots on collaboration channels, including 1-800-Flowers, and CNN. The leading chatbot use cases are e-commerce, customer service, and customer engagement. Nuacem’s flagship AI-powered products for chatbots could substantially cut human agents for your contact center costs.
Future of conversational AI
Nowadays, consumers expect to be able to connect with enterprises on their preferred chat system, through words and voice, just as they presently do with friends and family. They want to do so because it’s easier, less intrusive, and quicker than using other communication channels.
Several businesses are there in the marketplace that provide AI-driven conversational platforms exclusively focused on high impact use cases, including IBM’s Watson, Nuacem suite, Facebook, KAI, and many more.
Smart conversational support is the most natural approach for companies to connect with machines, services, clients, buyers, and personnel all over the place. Several companies have decked up for their unique offerings in Conversational AI; however, quality matters for their customers. Business success comes with customer success.
Nuacem is an AI-powered Omnichannel Customer Engagement Platform that offers the comprehensive features and capabilities required to build superior customer engagement, experience, and support solutions built for businesses.
Nuacem’s AI platform powers natural language business products that are continually improved through AI-powered tools and platforms that empower human capital to assess performance manages the conversations and enhance the end-user experience.
As more businesses join the ecosystem, the experience will only improve for consumers, leading to greater adoption and, thus, better outcomes for businesses.
