About Nuacem AI
At Nuacem, we thrive on helping you connect with your customers when, where, and how they desire. Using personalized and data-driven insights, businesses create the-game changing experiences that customers demand, and with Nuacem AI, you can too. We are the world’s first and only Cognitive Customer Engagement Cloud platform that can fully amplify customer experience on Text, Voice & Video leveraging proprietary and advanced Whitebox NLU Engine.
Job Summary
In this role, as a Digital Marketing Manager you are responsible for developing and implementing strategies that promote a company or brand’s products. Have to manage various channels like social media networks, Google Ads, website content and email marketing to deliver a persuasive and cohesive marketing message to target audience.
Responsibilities and Duties
- Do website audit and recommend a holistic architecture
- Review and analyze the website traffic to gain meaningful insights
- Lead the technical SEO and fix all issues of crawling and indexing
- Collaborate with content team to prepare content calendar and manage the publishing targets
- Strong understanding on Core Web Vitals, Sitemaps, Robots.txt
- Strategize the link building and gain more authoritative links
- Experience in Campaign Optimization like email marketing, social media, and display advertising campaigns. (Generating decisions, scaling up campaigns, etc.)
- Experience in growth strategies and media planning & brand Uplift
- Proven track record of successfully leading enterprise-level paid search accounts by supporting from media planning to execution
- Strong hold on creating & implementing Search Install campaigns and build data-driven strategies to deliver consistent growth
- Core understanding of Google tag manager conversions tracking and attribution modeling including pixel/tags creations, conversion setting, look back window, and custom variables
- Optimize targeting according to changing search trends & handle client escalations
- Good command over Google analytics, search, screaming frog, HubSpot, Hootsuite
- Detailed understanding of marketing concepts & brand communications
- Analyzing website and social media pages, then making recommendations for improvement
- Gain and maintain the SERPs for targeted keywords
- Meet the quarterly and yearly SEO traffic targets
- Create weekly and monthly updates like SERP reports, traffic and leads analysis
- Measures and reports performance of all digital marketing campaigns and assesses against goals (ROI and KPIs)
Required Skills
- 3+ years of experience in Digital Marketing
- Strong understanding of search engine algorithms and ranking methods
- Experience with SEO industry programs, such as Google Analytics & Google Tag Manager
- Proficiency in WordPress and in-depth experience with website analytics tools (e.g., Google Analytics, Google Tag Manager, SEM rush, Ahrefs, Screaming frog).
- Experience in successfully developing and executing SEO campaigns, Google Ads, LinkedIn Ads.
- Excellent data analysis and presentation skills.
